The world-wide internet, with ever faster connection speeds, is now an essential apparatus for any company seeking to sell itself in the business marketplace. The Web 2.0 is a step forward from traditional ‘fixed’ websites and this innovative ‘social media’ will open up new vistas for both companies and customers.

However, the new opportunities created by Web 2.0 comes with some attendant risks for businesses and the following guide will assist you by pointing out not only the benefits, but the possible pitfalls of this ground-breaking technology. The manual will guide you through the ever-changing world of websites, advising on how to enhance your websites’ appearance and also the legal steps you can take to protect your online brand integrity.