Augmented Reality is becoming one of the most common buzz words in the new media arena and is likely to become more common over the next few years. The idea behind augmented reality (AR) is quite simple, with the main idea behind it is the overlaying of computer generated graphics with the real world, to appear to occupy the same space as you.
One of the most commonly quoted example is in American Football where the 10 yard line is placed on the ground by computer and appears to be part of the real world. It is also becoming more common in football in the uk as more graphics are overlayed real play to highlight key points.